The best online stores of 2020 have been chosen – and Zalando top the charts once again


For the second year running, consumers have selected Finnish and German Zalando as the best online stores. The third spot was claimed by Amazon, while Adlibris and CDON.COM completed the top 5. Consumers voted for their favorites in the 2020 online shopping survey carried out by Kantar TNS on behalf of Posti.

“I would like to congratulate the winners, and Zalando. Both online stores offer their customers an excellent user experience and have taken important steps to develop the online shopping market. The number of online stores has seen significant growth in this most exceptional of years, and it’s wonderful to see that people voted for a wide range of online stores as their favorites,” says Tommi Kässi, Vice President, Parcel and eCommerce, Posti. is the best-known and most used Finnish online store. With a product range of more than 65,000 products, the company has this year invested even more in domesticity by creating, which only sells the products of Finnish companies.

“This is an amazing award for our whole team, and it belongs to all our employees. What I find really pleasing is that the award has been voted for by our customers who are at the center of everything we do and who drive our development. Having said that, we won’t settle for the status quo. We are determined to continue expanding our product range and optimizing our customer experience, while also offering the fastest deliveries in the country,” says Panu Porkka, CEO,

German online retailer Zalando offers fashion and lifestyle products to customers in 17 European markets, including Finland.

“We are very proud to again have been chosen as the Finnish consumers’ favorite online fashion store. Our goal is to become the starting point for fashion and this prize is an indication that we are heading in the right direction. To win is a great honor and we don’t take it for granted. We owe this award to our teams who work on creating a seamless shopping experience and an unmatched level of convenience for our customers every day. A big thank you also goes to our Finnish customers, who are loyal to Zalando every year,” says Virpi Väkeväinen, country lead for Finland at Zalando.