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Chameleon Code links stamps to the digital world


Finnish nature comes to life online

Itella Posti Oy will become today the first company in Finland to introduce the Chameleon Code. The code links printed stamps to the digital world in a completely new way. Through the stamp, users of smart phones and tablets have direct access to the internet and an enjoyable nature video.

A Chameleon Code is included in a stamp featuring Nuuksio National Park. The stamp will be released today on May 6th, 2013. The code can be read by a smartphone or tablet, and it gives access to a minute-long video of beautiful Finnish nature.

- True to its name, the Chameleon Code is embedded within the image, unlike codes such as the QR code. The code, undetectable using the naked eye, is added to the ink and is therefore suitable for publications that are small in size, such as stamps. It does not interfere with the product's appearance in any way, explains Markku Penttinen, Development Director at Itella Posti Oy.

Mr. Penttinen says that customers want more interactive products and services. - Mobile devices provide easy access to the internet and any multimedia or web applications. As for stamps, imagination is the only limit for the development of various useful applications.

The service, developed by a Dutch postage stamp printer, works on all Android and iPhone telephones and tablets.  Customers can download the Chameleon eXplorer app free of charge from Apple's App Store or Google Play (previously the  Android Market). The app is used simply by placing the phone at a 90-degree angle to the image. The content will open automatically without pressing the shutter release button. You can also read QR codes with the Chameleon eXplorer app.

Further information

Image material for the media

All stamps available for sale are featured in Posti's online shop:


 How the Chameleon Code works

  1. You can recognize the code by the chameleon symbol and instructions.
  2. You can use the service with an Android or Apple phone or tablet.
  3. Download your free Chameleon eXplorer app from Apple's App Store or Google Play.
  4. Press the start button to start the application and scan.
  5. Focus the camera on the stamp image at a 90-degree angle.
  6. Enjoy the content.