Itella to support Baltic Sea protection programme through Nokia’s Recycling Campaign


Itella is participating in Nokia’s mobile phone recycling campaign and contributes to supporting the work of the WWF in conservation of the Baltic Sea. In the campaign, Nokia, Itella, and other partners will donate €2 to the WWF’s Operation Mermaid programme for a cleaner Baltic Sea for every mobile phone sent in a recycling envelope.

Itella will manage the distribution and transport services for campaign materials, distributing return envelopes to Nokia’s outlets and delivering recycled equipment to Nokia’s service centre for recycling. Obsolete Nokia mobile phones and accessories can be returned conveniently by post for recycling purposes in a postage-paid envelope.

- It is excellent that we can utilise Itella's services this way to support our customers in meeting their environmental objectives. In the implementation of this campaign, the traditional letter and Itella’s comprehensive service network play a key role. The postage-paid return envelope is easy to take along and drop into the nearest post box or drop off at a post office, comments Director Ulla Seppälä of Itella Mail Delivery.

The campaign, implemented by Nokia, Itella, and other partners, is the second one to promote recycling of mobile phones in Finland. Experiences of the previous campaign, held a year ago, were good, with a clearly higher percentage of recycling envelopes returned than in corresponding international campaigns.

The current campaign runs from 14 April to 30 June 2008. Recycling envelopes will be available throughout the campaign at the outlets of the following Nokia partners all over Finland: Sonera Piste, Veikon Kone, ON retailers, Elisa Shops, dna Store, dna Market, Gigantti, Musta Pörssi, Markantalo, Expert, Expert ASA, and Tekniset.

Further information for media:
Itella Mail Communication, Mail Delivery, Director Ulla Seppälä, tel. +358 20 451 7298 and
Sales & Marketing Director Ritva Kamunen, tel. +358 20 451 4671


Itella Group provides solutions for managing information and material flows. Itella operates in mail communication, information logistics and logistics. The Group, with operations in nine Northern European countries, reported a turnover of €1,688 million in 2007, employing some 25,000 staff. The Group’s corporate services are delivered under the Itella brand, while the Posti brand is used for services targeted at consumers. More information on the Group is available at