Posti strengthens its brand and marketing team by appointing Jenni Ihatsu and Anu Perrotta to develop Posti Group’s brand and marketing towards the company’s strategic goals. Ihatsu’s and Perrotta’s experience and knowledge on brand management in changing business environments are a valuable addition in Posti’s journey to a modern delivery and fulfillment company.
Jenni Ihatsu started as Director of Brand and Marketing in the Brand team in June. Jenni joins Posti from Levi Destination Marketing Company where she acted as Head of Marketing. With a career of leadership positions in Aurinkomatkat, Tallink Silja and Bob the Robot, to name a few, Jenni has solid knowledge in digital marketing, change management, and customer experience development.
”I am excited to start this joint journey together with Posti, Transval and Aditro Logistics people. We all are part of the stories of great brands. The renewed strategy and purpose give us clear directions for the future, and I am happy to have the chance to develop our story further with other Posti employees”, says Jenni Ihatsu.
Anu Perrotta has been appointed as Head of Brand transformation as of June 2021. With a long career in leading MTV Oy’s brands, marketing, and customer experience, Anu brings valuable insight on digital business and management of highly disrupted businesses. For the past year, Anu has been working with commercial strategies and brand management projects in BrandWorxx management consultancy.
”I am excited to start as Head of Brand transformation at Posti. I join the group of over 20,000 professionals to renew the nearly 400 years old brand, and to develop brand-led culture, KPIs, models, and customer experience”, says Anu Perrotta.
”We want Posti to answer the changing hopes and needs of consumers even better. Jenni and Anu bring valuable experience and vision on strategic consumer marketing, and brand-led customer and employee experience development. Their knowledge on modern marketing tools is a welcome addition when developing marketing of our joint Posti journey. I warmly welcome Jenni and Anu to our team and as a part of the development journey of one of the oldest brands in Finland.” says Anna Salmi, SVP, Brand, Comms & Sustainability, Posti Group.