Sanoma and Itella working in cooperation to boost domestic e-commerce


Sanoma's Mitä ( and Itella have agreed on a completely new kind of e-commerce cooperation. Combining the online shopping mall with the best reach in Finland with modern and cost-effective logistics services creates interesting, new competition in the domestic, competitive and growing e-commerce sector.

The cooperation offers online merchants an opportunity to get's far-reaching and well-functioning market platform and Itella's logistics services as a single solution. Consumers profit from the new service with good customer service and faster delivery times. was launched in fall 2013 and has now almost 200 online merchants with over 35,000 products in total. reaches 3.5 million potential customers every week via Sanoma's various online services. The online mall can also be found at the,, Hyvä,, Meidä and services. 

"One of's promises was to assist companies in launching an online store and to help with business processes and marketing. With the Itella cooperation, our goal is to offer merchants cost-effective logistics services as well and, in this way, give a boost to the companies in the continuously tightening competitive situation," says Sanoma Digital Finland's COO Marja-Leena Tuomola.

This year, Itella launched an extensive warehousing and delivery system investment project that automates a significant part of e-commerce processes. For online merchants, this change signifies more efficient and broader service, while for consumers it translates to faster delivery times; the customer may receive the ordered products even on the same day.

"We strongly believe in the growth of domestic e-commerce and, therefore, we are now offering a flexible and scalable alternative to online stores' own investments. The cooperation of Itella and helps online merchants with the operations that have traditionally been difficult or expensive - marketing and logistics," says director Aku Happo, responsible for e-commerce at Itella.

The building of e-commerce cooperation between Sanoma and Itella will launch immediately.