Pirjo Kaasinen appointed Head of Marketing and Strategic Sales at Itella



Pirjo Kaasinen M.Sc. (Economics, Business Administration), has been appointed Vice President, Marketing and Stategic Sales at Itella Group as of 8 Oct., 2012.

She is moving to Itella from Digi TV Plus Oy, where she holds the position of Sales Director. She has a great deal of experience in marketing and sales management at Eniro, Elisa, Radiolinja and Canon.

Pirjo Kaasinen will be responsible for further developing and executing the marketing and branding strategy, as well as Itella level sales process development and strategic customers. 

Pirjo Kaasinen will report to CEO Jukka Alho and she will be a member of Itella Management Board.

- It’s wonderful to take on this kind of challenge. Itella is a company which is in an interesting phase and which has taken a determined approach to building a strong position through numerous development projects and new business areas. It is very inspiring to start building a strong Itella, says Pirjo Kaasinen.

Itella Group provides solutions for managing information and product flows. Itella operates in the fields of mail communications, logistics, and financial management in Europe and Russia. Net sales in 2011 amounted to EUR 1,900 million. The number of staff is approximately 27,500. Corporate services are delivered under the Itella brand, while the Posti brand is used for services targeted at consumers in Finland. For further information, go to www.itella.com/group.