Itella and Alma Media partner up in eCommerce


New eCommerce concept to ease online selling and buying

Itella and Alma Media have concluded a co-operation agreement pertaining to Alma Media’s new eCommerce concept. Itella will offer mailing and transport services to Alma Media’s web service customers as of 15 September, and will also serve as a marketing channel for Itella’s services.

At the portal, owned and maintained by Alma Media, service users can sell, buy, rent or auction goods and services over the Internet. Both consumers and corporations can act as sellers.

The web service places Itella’s parcel services comprehensively at the sellers’ disposal, including parcel address label printing, pricing and transport services. As a seller places a product for sale with the service, (s)he can select the required delivery method for it, price the item and print an address label using a personal computer. Simultaneously, the information is transferred into Itella’s transport system.

The identifier on the address label allows both the recipient and the seller of the parcel to track its route on the Internet, and advance notification of the arriving parcel will be sent as a text message or eLetter. The parcel will be delivered either directly to the recipient’s home address or the nearest post office. Later, the aim is to link further Itella services to the service, in support of buying and selling on the Internet. Itella Group uses the name Posti on the portal, providing consumer services under that name.

“The media industry and its development is vital to Itella. Therefore, this agreement on eCommerce co-operation with Alma Media is a new opening for the entire branch and we are excited over this new type of partnership via the Mikko-fi portal”, comments Tarja Pääkkönen, Vice President, Sales and Marketing, Itella Group.

“New expectations are associated with purchasing on the Web: in addition to basic issues related to reliability, users value the experiential aspect and the ease of the transaction. Itella’s response to this is to develop innovative online purchasing services. This service concept is unique in Finland, and both sellers and buyers benefit from the ease of use offers”, says Pääkkönen.


Further information is available from:

Itella Corporation, Sales Director, Ari Murtonen, tel. +358 400 740 014
Alma Media, Riikka Wulff, tel. +358 40 777 8299



Itella Group is an intelligent logistics service company providing services for managing the customers’ information and material flows. The Group operates in nine northern European countries. In 2006, it reported a turnover of €1,551 million, employing some 24,800 staff. The Group’s corporate services are delivered under the Itella brand, while the Posti brand is used for services targeted at consumers. Itella Corporation operates in mail communication, information logistics and logistics. More information on the Group is available at


Alma Media is a profitably growing and internationally expanding company that invests in the future of newspapers and the online media. Its best known products are Aamulehti, Iltalehti, Kauppalehti and Net sales in 2006 totaled EUR 302 million and the operating margin was 16 %. The company's share is listed in the Mid Cap segment of the OMX Nordic Exchange's Nordic List, trading code ALN1V. More information at