Antero Sarèn appointed Director of Finland Post’s new Netposti Services business unit


Finland Post has established a new business unit to develop and provide innovative electronic consumer services for Finns, and has appointed Antero Sarèn head of the Netposti Services unit. He will transfer from his current position as Senior Vice President, Information Logistics.

Finland Post reaches all Finns by delivering mail every weekday to all of Finland’s 2.4 million households. The Netposti Services unit is being established in order to develop an all new generation of electronic consumer services, with solid co-operation and networking with operators sending out official mail lying at the core of its process.

“Public services covering all citizens and the customer services of companies are going electronic, which means that we will need a reliable messaging service in the electronic world too. Future Netposti services aim at ensuring the safe delivery of important personal official mail in electronic format,” says Antero Sarèn.

2007 will see the launch of a new kind of service for Finns, enabling the safe reception of electronic personal official mail, for instance from banks, tax authorities, municipalities and other recognised reliable sources. Simultaneously, we will offer companies and other organisations a reliable electronic solution for reaching consumers, comparable with the traditional mail communication services of Posti.

“The distinction between electronic official mail by Posti and ordinary e-mail is crucial: Finland Post is a global pioneer in this respect. We are aware of no development projects equivalent to those to be launched here during the spring. Our service will constitute a significant contribution to the overall development of the information society, concludes Mr Sarèn.


Further information:
Antero Sarèn, Senior Vice President
Netposti Services
Finland Post Corporation
Tel. 040 826 8649 (international +358 40 826 8649)

Päivi Alakuijala, Vice President, Corporate Communications
Finland Post Corporation
Tel. 040 840 0251 (international +358 40 840 0251)